12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment project concept can substantially enhance a brand’s appearance in the skill market. And the excellent news is that it does not always require a crazy spending plan!

Now is the time to inject some imagination and enjoyable into your recruitment projects and shock those uninteresting, overused recruitment methods that typically start with posting on job boards (boring).

When your skill team begins creating initial, interesting project concepts that connect into and enhance your overall recruitment method, you’ll rapidly discover how to attract the finest and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about establishing enjoyable and engaging methods to draw in great prospects to your brand name and make a bigger influence on applicants.

Examples include recruitment via a dating app, using a mystical code to split, hosting meet-ups, or enlisting the help of an immersive virtual tour.

– You can establish creative concepts for your recruitment project by examining the issues your talent team has now, looking into how other companies hook candidates, or brainstorming brand-new concepts with your group.

– Three examples of organizations thinking outside package consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 model vehicle that interviews its own professionals, and an actually enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so read on).

– After introducing your campaign, create skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can pick from our library of over 150 test design templates to enhance and automate your employing procedure.

What is an innovative recruitment project?

Recruiters or skill acquisition groups that use initial recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, or video material, connect directly with the hearts and minds of their target market.

How do you understand if your company is utilizing creative concepts in your strategy?

Well, has the skill group been utilizing the same recruitment marketing approach for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the very same traditional methods that everyone else utilizes, there’s no other way your brand will stick out in the crowd.

When business communicate with candidates in a thoughtful, impactful way with their recruitment marketing, they’re more most likely to bring in the certified people they’re trying to find. Now, here’s how your group can begin doing things in a different way.

How do companies believe of creative recruitment campaigns?

It’s not too complex. Let’s stroll through the actions for creating successful, initial recruitment marketing.

Step 1: Identify your team’s greatest blockers in getting leading talent.

Step 2: Next, brainstorm ideas or strategies to overcome those difficulties. Here are some ideas:

– Get inspiration from other business currently considering of package.
– Put yourself in the shoes of your target market and think of ways to communicate with them in a style and tone that will attract them, such as an animated video.
– Reach out to colleagues to collect ideas from a diverse group.
– Consider what your business values extremely in its present workers.

Step 3: Bring all your ideas together and produce your recruitment campaign method, consisting of the channels you’ll utilize to release it, such as social networks and your careers website.

Step 4: Review your campaign cost and ensure you have the budget you require, or change your plan accordingly (keeping in the excellent stuff your target audience likes).

Step 5: Launch your campaign and hope your job advert and other project components get prevalent national, international, (and even viral!) attention.

Do we require to contract out customized parts of our recruitment campaigns?

Possibly. We know that not all business have the resources to manage every element of an innovative task in-house. Because case, you may require to outsource particular parts to an agency, such as:

– Designing social media or other digital advertisements
– Creating a video (that doesn’t appear like your nephew took your smart phone).
– Creating a complex game or nerdy formula as a recruitment test

Ok, now for the enjoyable things.

To help you win on this brand-new course, we have actually pulled together some really ingenious recruiting ideas below. Companies that created some initial or inventive attention grabbers to reel in excellent prospects.

12 innovative and motivating recruiting campaign examples

Let’s face it, many companies require a recruitment procedure makeover. Especially if they wish to draw in young, qualified candidates (and the business’s company brand name is as attracting them as a 1970s film).

The following companies (the majority of which you have actually most likely become aware of) also needed some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior personnel for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, advertisements, referrals.
Their most initial campaign concept was definitely their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran during the show’s season finale. It might not have actually featured at any huge global marketing celebration, however it sure got people talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous occupations like the army is becoming more hard.
Recruitment strategy: Using pop-culture references to draw in a large range of ‚profiles‘.
Tactics: TV adverts, social media, and other online platforms.
This project is unique because it uses the principles of good marketing or copywriting by attracting what is necessary to its specific target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is currently extremely undervalued and is likewise experiencing a quick boost in demand post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to bring in people whose values line up with the company’s purpose.
Tactics: Ad campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is generally exceptionally under-appreciated certainly requires some additional creative juice. Home Instead to utilize the services of a professional agency for this project to refresh their brand name and hook precisely the right sort of individuals.

The firm produced incredibly emotive recruiting videos for this specific niche market, which 100% hit the mark with their „can’t help but care“ target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital jobs was a difficult job.
Recruitment strategy: Using a major technology pattern to join the conversation and enhance their awareness in the tech skill circles.
Tactics: A speculative recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly original project run by the Swedish furnishings maker IKEA. To bring in skill that thinks out of package, they invited potential candidates for an interview over a dish of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor scarcities in hospitality post-Covid.
Recruitment method: Targeting out of work, underemployed, and ready-to-work candidates aiming to start their careers in hospitality by highlighting real-life examples of upward movement.
Tactics: National advertising campaign covering social networks, digital screen ads, radio, and press protection.
These guys are assisting to fill a significant pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing figure:

The industry has actually restored 6.9 million tasks considering that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes prospective newcomers familiar with the vast range of advantages offered with a career in hospitality and uses reviews from present employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied attempting to draw in 1,000 brand-new staff members over 12 months.
Recruitment strategy: Doubledown on promoting the ‚work from anywhere‘ policy to bring in tech talents who want to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s absolutely another creative recruitment campaign that the software company, Atlassian, introduced recently. The ‚AttlassiVan‘ drove around Australia on a month-long recruitment road trip.

Their novel idea lined up well with their work-from-home policy that they were also ‚driving home‘. And hopefully, their ingenious thinking has helped them fulfill their Australian and worldwide intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and lack of gender variety.
Recruitment strategy: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the ongoing problem of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) initiative to help in reducing employing biases by revitalizing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team lacks post-Covid
Recruitment method: Targeting a very particular talent sector – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another project that’s considering of package. After discovering a remarkable market insight that „around 78% of British moms and dads aged 45 and over desire to take on a brand-new difficulty once their children fly the nest“, EasyJet crafted a recruitment project targeting this particular skill pool.

Filling the crew scarcities with prospects who are over 45, whose kids have finally flown the nest, and who are now looking for a new career adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a prominent international motor program and developing the brand name as an emerging center for automobile software engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign strategy on its head for sure! The group included AI into the car’s pedestrian speech innovation and vehicle link system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment strategy: Using an ingenious, gamified method to engage passive prospects & using a complimentary gift.
Tactics: Skills test was promoted on social networks platforms

Our sister company, Toggl Track, wished to work with an SEO manager and thought of an enjoyable campaign that ‚d be a win-win scenario for all. We developed a skills test difficulty and advertised it across social media, providing a free tee shirt to applicants who attained high scores.

Reaching passive candidates while spreading out the word about our brand to other talented employees worldwide-it doesn’t get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment method: Activating a brand-new disruptive company brand name to draw in graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual possessions

Walmart’s enormous skill acquisition project was developed by Nexus and helped give the brand name a much-needed facelift (because the seller may not have actually been top of numerous candidates‘ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to achieve?

Problem: Attracting young recruits in the midst of a labor lack.
Recruitment method: Taking advantage of a growing interest amongst youths in home remodelling and crafting an engaging value proposal to set themselves apart from other companies.
Tactics: An exhibit, The Hall of Fail, that provides restoration stops working recreated as masterpieces, out-of-home, web, and social media content

Intending to hire some 5,000 people in a year amidst exceptional labor lacks, Lowe’s Canada was facing the significant obstacle of bring in younger employees. Partnering with an innovative firm, the brand developed a recruitment campaign concentrating on opportunities for growth and learning within its network.

They have likewise found that 88% of Gen Z trainees want to work for companies who offer them access to training and growth opportunities.

Training is a priority for us, so we ensure to offer comprehensive training to everyone who joins our teams. Operating in one of our shops is a fantastic opportunity for people to gain understanding that will benefit them all their lives.

Inspired by this insight, the brand introduced a campaign and exhibition that builds on the desire to discover by showing compelling examples of renovation failures that young individuals can avoid by working and referall.us finding out at one of the brand name’s shops. Each of the exhibits had a QR code for using straight for the various open positions.

Thinking about your next initial recruitment campaign technique?

We hope this list has got you buzzing about your next recruitment project and how you can match those innovative companies to approach candidates.

Whatever the role, from getting up the finest engineers to roping in the world’s biggest salesmen, your recruitment marketing efforts make certain to strike their hearts and minds if you utilize your imagination!

One easy method to add sparkle to your next recruitment campaign while making it fun and engaging for you and possible candidates is to begin with skills tests. And, no, you do not need to develop tests from scratch. Our test library is teeming with role-specific concerns developed by the professionals.

Bid farewell to unsuitable candidates and the hours squandered screening CVs. Create a free Toggl Hire account today to see simply how easy, enjoyable, and reasonable hiring can be.

Juste likes investigating through writing. A copywriter by trade, she spent the last 10 years in start-ups, telling stories and structure marketing teams. She operates at Toggl Hire and discusses how businesses can hire truly great people.